Hi, I'm Cherry

Designing decisions, not just products.

I design spin-offs that shape how people make decisions.

Blending UX, behavioral design, and storytelling to create meaningful, real-world impact.

BASED IN NEW YORK, NY

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Ticketmaster Redesign

UX & Information Architecture

A UX case study focused on redesigning Ticketmaster's web experience to improve trust, transparency, and decision confidence for student users navigating ticket purchase, resale, and group coordination.

UX Research

Platform Design

Information Architecture

GameFi Life

Gamified Financial Education

A gamified financial education app that helps young adults make smarter credit card decisions.

Gamification

FinTech

UX/UI

NEXTBIT

Film Equipment Rental Platform Redesign

A unified web and mobile platform that simplifies film equipment rental, improves brand clarity, and supports creative collaboration for filmmakers.

Platform Design

Service Design

UX/UI

CHERRY LI

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